About Us

Mad Keen® was established in 1997 and is distributed by major retailers around the globe with such retailers as BCF, K-Mart and Rebel Sports stocking our range of products. Last year we achieved our 1millionth Mad Keen sale and 2012 is already showings sign of a massive growth for those that are Mad Keen!

We established Mad Keen based on the passion men possess for their sport, but always make sure we keep our products humorous, and as such, it is now a unique brand with a growing recognition throughout Australia and the Rest of the World.

Mad Keen is a brand with a personality similar to that of a good mate – it’s reliable, it’s great for a laugh, it’s down to earth and most importantly, it’s always unique. Throughout most of the English speaking world, ‘Mad Keen’ has become widely used lingo to express being truly passionate, and that has made our range of mens gifts some of the best selling t-shirts and gifts for our range of fishing, racing, golf and poker.

Mad Keen has enjoyed widespread take-up by big and small retailers in every State across Australia, New Zealand and a large part of South Africa and Asia over the past years. We have sold our range of products to almost every country on the map via our online partners, and each year, the range of Mad Keen clothing, accessories and giftware keep growing to offer something exciting and unique for men with a total back catalogue of over 1,200 different products and many thousands of artworks and slogans available for indent.

Over a decade on, and whatever language or market Mad Keen emerges in, that same concept of passion still translates to the rest of the World through Mad Keen’s unique range.